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Strategic Business Letters and E-mail, by Sheryl Lindsell-Roberts
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Discover how a well-crafted message can make anyone stand out in the crowd. Contains a simple, six-step process for creating messages that get and hold the recipients attention. Chapters include Sales and Marketing with Pizzazz, Successful Job Search and Employment Issues, Customer Relations and Personal Business. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. 6 x 9. Global Product Type: Reference Books; Reference Book Type: Self-Help; Subjects: Business Letters; E-Mails; Age Recommendation: N/A.
- Sales Rank: #210251 in Books
- Brand: Houghton Mifflin
- Model: 0618448330
- Published on: 2004-10-20
- Released on: 2004-10-20
- Original language: English
- Number of items: 1
- Dimensions: .90" h x 6.00" w x 9.00" l, 1.35 pounds
- Binding: Paperback
- 374 pages
- Contains a simple, six-step process for creating messages that get and hold the recipients attention.
- Chapters include Sales and Marketing with Pizzazz, Successful Job Search and Employment Issues, Customer Relations and Personal Business.
- Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages.
- Also includes numerous tips and reminders that help make the central point that a successful message should always focus on what the primary reader needs to know.
- 6W x 9H Inches
From Booklist
This excellent resource has as its foundation the fact that businesses stand to lose billions of dollars because of the poor business writing generated within their offices. In a handsomely laid-out format, the author "walks you through" her program for making sure you and yours write business letters (which here include letters, faxes, e-mail messages, and memos) that help put your best business foot forward. Her program encompasses a six-step process, from basic groundwork to proofreading; her approachable style and common sense are evident in her list of 10 reasons letters fail to do the job as well as her specific information on credit-card collection and placing orders. This is a book that is not only easy to comprehend but also easy to adapt to one's own business needs. It is advisable to purchase one copy to circulate and a second copy for librarians' immediate reference use. Brad Hooper
Copyright © American Library Association. All rights reserved
About the Author
SHERYL LINDSELL-ROBERTS runs business-writing and e-mail seminars throughout the country and is the author of twenty-three books, including the popular Strategic Business Letters and E-mail, Mastering Computer Typing, Revised Edition, and 135 Tips for Writing Successful Business Documents.
Most helpful customer reviews
0 of 0 people found the following review helpful.
At this point I don't like it. I'm still trying to determine if I ...
By David Mikolajczyk
At this point I don't know how to rate it. At this point I don't like it. I'm still trying to determine if I can use it as a reference, but I'm not sure. For example, the section titled "Fine Tune Your Message" is so boring I can't read it. Also, the Appendixes offer no useful information for me. But to be fair in my review I must say that my rating of this book this may be due to the fact that I already have so many great reference materials for writing form and grammar and style. If you don't have any reference materials on writing this book may be a help to you. You will have to decide for yourself.
0 of 0 people found the following review helpful.
Five Stars
By ABDULLAH ALENEZI
thanks
24 of 25 people found the following review helpful.
A Perfect Reference Book
By Nese ISIK
I had always procrastinated writing business letters(letters, faxes, e-mail messages) especially the important ones, thinking I could never write well enough to explain my ideas.
Now I have a concrete 6-step process + several examples which lead me to write what i want in the best way.
" in a well-written & well-formatted document:
the subject line tells the story & mentions the keyword
there's plenty of white space that provides a resting place for your eyes
Paragraphs are short & reliable
Sentences are short, simple & easy to read
Key info pops out without your having to read the entire message
Headlines direct your eye to key pieces of information
Critical information is numbered for easy reading "
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